𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐞𝐬 𝐨𝐟 𝐬𝐜𝐚𝐥𝐞. One of my favorite outcomes of a 𝐓𝐞𝐜𝐡𝐧𝐨-𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬!

Why? Because it turns a "𝐝𝐫𝐞𝐚𝐦" 𝐢𝐧𝐭𝐨 𝐚 𝐫𝐞𝐚𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 

In every TEA I run, I model how unit cost drops as production volume increases.

 This simple curve tells founders and investors so much:

✅ 𝐀𝐭 𝐰𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐩𝐫𝐢𝐜𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞

✅ 𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐟𝐮𝐧𝐝𝐢𝐧𝐠 𝐢𝐬 𝐧𝐞𝐞𝐝𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐚 𝐯𝐢𝐚𝐛𝐥𝐞 𝐬𝐜𝐚𝐥𝐞

✅ 𝐖𝐡𝐞𝐭𝐡𝐞𝐫 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐰𝐢𝐧 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐨𝐫 𝐧𝐨𝐭

👉 But here's the catch:

 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐞𝐬 𝐨𝐟 𝐬𝐜𝐚𝐥𝐞 𝐚𝐫𝐞𝐧’𝐭 𝐢𝐧𝐟𝐢𝐧𝐢𝐭𝐞 and most founders dont know that.

 𝐓𝐄𝐀 𝐚𝐥𝐬𝐨 𝐫𝐞𝐯𝐞𝐚𝐥𝐬 𝐭𝐡𝐞 𝐩𝐨𝐢𝐧𝐭 𝐰𝐡𝐞𝐫𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐢𝐬𝐧’𝐭 𝐛𝐞𝐭𝐭𝐞𝐫.

After a certain capacity, the cost per unit stops decreasing, and sometimes even goes up. Why? 

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐜𝐨𝐦𝐩𝐥𝐞𝐱𝐢𝐭𝐲, 𝐡𝐢𝐠𝐡𝐞𝐫 𝐂𝐚𝐩𝐄𝐱, 𝐦𝐨𝐫𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐢𝐧𝐠 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬.

𝐒𝐨 𝐰𝐡𝐢𝐥𝐞 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐢𝐬 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥, 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭.

It’s a powerful moment when a team sees:

 "𝘐𝘧 𝘸𝘦 𝘮𝘢𝘬𝘦 100 𝘵𝘰𝘯𝘴, 𝘸𝘦’𝘳𝘦 𝘢𝘵 $9/𝘬𝘨... 𝘣𝘶𝘵 𝘢𝘵 3,000 𝘵𝘰𝘯𝘴, 𝘸𝘦’𝘳𝘦 𝘢𝘵 $2.30/𝘬𝘨...  𝘢𝘯𝘥 𝘢𝘵 10,000 𝘵𝘰𝘯𝘴, 𝘸𝘦’𝘳𝘦 𝘣𝘢𝘤𝘬 𝘶𝘱 𝘵𝘰 $2.60/𝘬𝘨.. 😐 "

That’s when it clicks.

TEA can help mapping your path to profit, clarifying how much investment you’ll need to be competitive, and guiding strategic decisions at every stage of growth.

𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐡𝐨𝐰 𝐭𝐡𝐢𝐬 𝐰𝐨𝐮𝐥𝐝 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭? 🤔 

📞 𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭.